Welcome to True Visionary Coaching

At True Visionary Coaching, we empower entrepreneurs, business startups, and individuals navigating major life transitions to turn their aspirations into reality. Whether you're launching a new business, shifting from the corporate world to entrepreneurship, refining your business strategy, or seeking personal and professional growth, we are here to guide you every step of the way.

Our coaching approach

Clarifying Your Vision: We help you define a clear and compelling vision for your future, aligning both personal and professional aspirations. Through deep self-reflection, we uncover what success truly looks like for you and create a roadmap to achieve it.

Identifying Core Values and Beliefs: Understanding your core values and beliefs is essential to progress. We work with you to identify those that support your vision and address any that may be holding you back.

Strategic Goal Setting: Your vision is broken down into actionable, measurable goals with clear timelines. We ensure that each step moves you closer to your ideal future while maintaining motivation and focus.

Overcoming Obstacles: Challenges are inevitable, but they don’t have to derail your progress. We help you anticipate potential roadblocks and develop effective strategies to overcome them.

Building a Growth Mindset: Success requires adaptability and resilience. We cultivate a mindset that embraces learning, growth, and the ability to pivot when necessary.

Accountability and Ongoing Support: Consistency and persistence are key to success. We provide the guidance, feedback, and encouragement needed to keep you on track and motivated throughout your journey.

Who We Work With

  • Aspiring Entrepreneurs

    Who are ready to launch their dream business

  • Business Owners

    Who are looking to refine their strategy and scale their ventures

  • Corporate Professionals

    Who are transitioning into entrepreneurship

  • Anyone

    Who is navigating significant life changes and new career paths

  • Anyone

    Who is seeking personal growth, career advancement, and a more fulfilling life

  • Anyone

    Who needs accountability and ongoing support through their journey

Meet the Founder

Alexandra Sandiforth

Your Visionary Maven


For over 30 years, I worked in the corporate world, including decades in the legal industry, sharpening my problem-solving skills and working closely with professionals across various fields. In 2015, I launched a virtual assistant business, to help entrepreneurs and small businesses streamline their operations.

Over the years, I realized my true passion wasn’t just in the administrative side of business—it was in coaching my clients through the challenges and opportunities of entrepreneurship. I found fulfillment in helping people clarify their vision, stay accountable, and overcome obstacles that stood between them and their success.

That passion led me to become a certified life coach and create True Visionary Coaching, where I now focus on guiding entrepreneurs, business owners, and individuals transitioning into new professional paths. Whether you're launching a startup, shifting from corporate life to running your own business, or refining your business strategy, I’m here to help you navigate the journey with confidence and clarity.

I spent nearly 40 years in Seattle before relocating to Tucson in 2019, where I continue to embrace adventure in both my professional and personal life. When I’m not coaching, you’ll find me running, cycling, hiking, backpacking, reading, traveling, and enjoying time with friends.

Let’s work together to turn your vision into reality.

Let’s get started today.