Welcome to True Visionary Coaching

Looking for business coaching in Tucson? At True Visionary Coaching, we empower entrepreneurs, business startups, and individuals navigating major life transitions to turn their aspirations into reality. Whether you're launching a new business, shifting from the corporate world to entrepreneurship, refining your business strategy, seeking personal and professional growth, or planning your exit strategy, we are here to guide you every step of the way.

Our business coaching approach

Clarifying Your Vision: We help you define a clear and compelling vision for your future, aligning both personal and professional aspirations. Through deep self-reflection, we uncover what success truly looks like for you and create a roadmap to achieve it.

Identifying Core Values and Beliefs: Understanding your core values and beliefs is essential to progress. We work with you to identify those that support your vision and address any that may be holding you back.

Strategic Goal Setting: Your vision is broken down into actionable, measurable goals with clear timelines. We ensure that each step moves you closer to your ideal future while maintaining motivation and focus.

Overcoming Obstacles: Challenges are inevitable, but they don’t have to derail your progress. We help you anticipate potential roadblocks and develop effective strategies to overcome them.

Building a Growth Mindset: Success requires adaptability and resilience. We cultivate a mindset that embraces learning, growth, and the ability to pivot when necessary.

Accountability and Ongoing Support: Consistency and persistence are key to success. We provide the guidance, feedback, and encouragement needed to keep you on track and motivated throughout your journey.

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Who We Work With

  • Aspiring Entrepreneurs

    Who are ready to launch their dream business

  • Business Owners

    Who are looking to refine their strategy and scale their ventures

  • Consultants

    Who are leaving corporate and transitioning into entrepreneurship

  • Client-Focused Professionals

    Who have ambitious performance and revenue goals

  • Founders

    Who are preparing their business for a profitable exit

  • Anyone

    Who needs accountability and ongoing support through their journey

  • For nearly a decade, Alexandra has been the solid foundation and driving force behind my business, what I call my ‘behind-the-scenes COO.’ What started as a virtual assistant role quickly evolved into something much greater. Alexandra became my trusted advisor, accountability partner, and business coach. Through every challenge, transition, and big decision, she has been there to guide me with strategic insight, practical solutions, and unwavering support. Alexandra is a game changer. Her ability to see the big picture while keeping me on track with the details has been invaluable. If you’re an entrepreneur looking for a coach who truly understands what it takes to grow a business, someone who’s been in the trenches with business owners and helped them navigate real-world challenges—look no further than True Visionary Coaching. Alexandra doesn’t just offer advice; she becomes an integral part of your success.

    Craig Choffe - Choffe Consulting Inc.

  • For the past seven years, Alexandra Sandiforth has been an indispensable partner in my business and my life. What began as operational support quickly evolved into something much bigger. Alex didn’t just help me run a tighter, more profitable practice; she helped me think more clearly about what was next and gave me the confidence and structure to move forward. Alexandra has a rare combination of steadiness, strategic insight, and practical follow-through. She not only kept me organized and accountable, she guided me through periods of distraction and transition, always making sure I had clarity on the bigger picture. Her ability to listen deeply, ask the right questions, and then roll up her sleeves to make change happen is what makes her so effective, and why I see her new role as a natural progression. What I valued most was her transparency, reliability, and focus on empowering me. I never felt dependent on Alexandra in a limiting way; instead, she helped me own my systems, my decisions, and ultimately, my growth. Along the way, she became a trusted friend whose presence I will miss in the day-to-day, though I know her impact will continue in new ways. If you are an entrepreneur, business owner, or professional in transition, I can say from experience: Alexandra has the vision, discipline, and heart to help you see what’s possible, and the skill to help you get there.

    Lenora Edwards - Lenora Edwards Consulting Ltd

  • What started as an executive assistant role changed over time to coaching and advice. I hired Alex in early 2024 to help me keep the trains running on time for the launch of a new business I led the charge on for my firm. Alex quickly showed her organizational skills and efficient “do-do” list mastery. But over time, our work relationship changed and her emerging talents and interests took over. She sent me a few emails outlining her observations and helping lay out a course of action - the steps a good executive coach would offer. Not long after Alex, announced True Visionary Coaching. If you have the opportunity to work with Alex snap it up. You won’t regret it.

    Ben Jones - Inflection Point Insights

  • Working with Alex is a gift on so many levels. She's smart, creative, and brings a level of partnership to each interaction that makes you glad she's the one you're having the conversation with. I'm so grateful I had the opportunity to partner with her for years -- her support had direct impact on the success of my business, and me personally.

    Suzanne Weller - Weller Collaboration

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